The benefits are numerous.
Firstly, because a thumbnail image of you is now visible on the Google search engine results page (SERP), it gives your website identity in contrast to the text only listings for everyone else.
Secondly, because your listing is the only one to have a picture next to it, eyes instinctively go to it, meaning more click-thru’s to your website.
Thirdly, if someone does click on your listing, Google will register that as a sign of authority and consequently show more of your blogs and webpages the next time that person types in the same search phrase.
So the next question is how do you get your picture in the Google search results?
The answer is Google Authorship which is realised by creating a Google Plus account and linking it to your website. This is done by inserting a short line of code into pages where you are writing and disseminating new content. It really is as simple as that and the immediate benefit in terms of increased traffic to your website is dramatic.
Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.
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