MailChimp integrates Facebook and Instagram Ads to enhance its email marketing channels

MailChimp integrates Facebook and Instagram Ads to enhance its email marketing channels

Since it’s humble beginnings as a bulk email sending platform, MailChimp has long been popular with users for it’s easy to use, light-hearted interface. Now, for the first time the company is going beyond email marketing with the launch of integrated Facebook and Instagram advertising within it’s platform.

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Was social media a factor in the Conservatives losing their majority?

Was social media a factor in the Conservatives losing their majority?

The results of last week’s UK election were a surprise to many not least the Conservative party, whose decision to call the election to strengthen their position with an increased majority, seriously backfired. With a 20 point lead over Labour, increasing their majority looked highly likely. So what went wrong?

 

One factor that played a key part was the role of social media in engaging and motivating first time voters. Whilst both parties utilised social media in their campaigns, it was the Labour party whose campaign was a huge success.

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