This week we attended the EdExec LIVE show in London on behalf of our client Strictly Education. The show is a day-long event to provide information and debate for people in the business of managing schools.
Strictly Education has been a Waypoint client since 2013 and their attendance at the show was part of our on-going lead generation strategy.
As the UK’s leading education specific provider of professional services and solutions to schools, academies and MATs, the show was a perfect opportunity for Strictly Education to showcase their services.
They both sponsored and presented at the event and, as their outsourced marketing agency, it was our job to provide all the marketing material and activities to ensure they got the maximum exposure from the show.
As Strictly Education were lead speakers for two seminars, Waypoint created the presentations as well as the display stand and literature. In parallel we ran a promotion to encourage people to visit the stand and sign-up for a free assessment.
The day was a great success with over 20 strong leads generated, 15% of all those attending.
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