Waypoint was recently invited to talk on the importance of content marketing at a regular networking event based in Hoxton in London. The Hoxton Business network is made up of entrepreneurs, business professionals and start-ups and is intended to help members meet like-minded business people to get the benefit of their experience, knowledge and connections and to foster profitable long-term business relationships.
Last month’s inaugural meeting was held at the London Curry Club in Hoxton on Tuesday 12th September.
The subject of the talk was 'The importance of content marketing' and Adam spoke passionately on an area that is core to the success of marketing a business in today’s world.
The key benefits of content marketing are;
- Expertise – showing your online audience how knowledgeable you are on the subject in question. Consumers want to be able to make better informed decisions for themselves without feeling like they are being ‘sold’ to and content marketing helps them to do this.
- Search – regular posting of up-to-date, relevant content is one of the elements Google uses to rank websites, so it will ultimately help to push your site up the search rankings.
- It also enables you to project a personality and strike up a better relationship with your customers and potential customers.
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