We were recently instructed to launch a new company called Fitness 4 Life Training. Being a new company, they needed the whole package, from setting up an email system, to business cards, to branded car stickers and the all-important logo and website. All elements needed to be in line with the desired corporate image.
As a personal training company, it was important that the fitness element was conveyed as well as promoting health and energy. The colour orange was used for the logo and throughout the website to communicate energy and motivation and incorporating a moving arrow into the logo emphasised the activity element.
The website was designed to be eye-catching and easy to navigate with images of people undertaking a variety of different exercises to show the services that Fitness 4 Life Training offer. The contact us and location were incorporated on every page so that potential customers could easily find the most relevant information.
Creating the new website on Squarespace, means the client will not need to manually update plug-ins, as Squarespace does this automatically as everything is hosted in-house.
You can view the new website, complete with the new logo and branding here.
Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at firstname.lastname@example.org or call 01962 862760.