This week we were at the Welsh Winter Fair

The stand - WWF

This week we have been at the Welsh Winter Fair at the Royal Welsh Showground in Builleth Wells working with our client Humphrey Feeds & Pullets.

We have been working with Humphrey Feeds & Pullets over the last 12 months to bring the previously separate parts of the business - Humphrey Feeds and Humphrey Pullets together to form Humphrey Feeds & Pullets. This work has included developing a new brand and positioning which has been reflected in their website. The website and the Performance Centre in particular, acts as the hub for all their activity. 

The exhibition stand reflected the new branding, and posters carried new messaging aimed at both; farmers already in the poultry sector as well as those looking to get into it. As a result, we had some great conversations with customers old and new, over a hot drink and mince pie, and are looking forward to following up with them in due course.

The Winter Fair is firmly established as one of the most  as popular attractions in the British agricultural calendar. As well as us, there were many attractions to keep visitors entertained; from cattle of varying shapes and sizes to lamb carcasses, a food hall and produce auctions. A great event at the Royal Welsh Showground. Thank you for having us!

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at or call 01962 862760.