Strictly Education engaged Waypoint in 2013 to establish a clear marketing strategy and implementation plan to drive new enquiries from both existing customers and prospects and across both digital and non-digital channels. The core objective was to decrease the reliance on outbound tele-sales marketing and increase the number of enquiries coming from more cost-effective inbound digital technologies.
Acting as Strictly Education’s outsourced marketing department we are responsible for strategic development and tactical implementation across its six service areas. Through a programme of SEO, website optimisation and in-bound content marketing we firstly ensured they were being found online. In parallel the presentation layer was improved so that when prospects arrived on the website they were called to act.
In 2014 incoming enquiries grew by 12% and in Q1 2015 reached 154 - overtaking tele-sales enquires for the first time and achieving the primary objective. Following a refresh of the website, a weekly blogging schedule and a program of social media engagement website visits have increased by 36% and page views by 44%.