The creative world has used Covid-19 to build on insights around the new normal and the result has been some pretty entertaining advertising. We are all in need of some light relief at the moment so we thought we would share some of our favourites!
There are certain types of products that lend themselves to humour – insurance companies are not typically amongst them – this South African company have risen to the challenge, it’s worth a watch.
Snickers have really got us laughing with the next one. As we come out of hibernation we need to remember it’s not just family around any more! Joking aside, it is this sort of content that is of the moment and perfect for sharing, resulting in great reach and value.
A great ad needs to speak to the audience and be memorable. None of us will forget the days of empty shelves and hunting down toilet roll, who knows, we may be there again soon!
Here you have creatives, a client and a celebrity making ad history!
It’s not the normal brand association for an A lister, but these are different times and anything is possible.
These days it’s sometimes hard to determine what is genuine advertising content and what is user generated. One thing is for certain, you know you’ve hit gold when your customers do your advertising for you. It didn’t take long for this to be shared through social.
Powerful advertising builds on an insight, connects with an audience and is relevant. Never have customer insights been more universally aligned as we all experience this pandemic together. As a result, creative messaging when done well resonates with audience far beyond domestic markets.