The best place to hide a dead body is on the second page of Google search.
— Anonymous

search engine optimisation

Once your website has been optimised to capture and convert leads, the next step is to make sure you can be found online. Being on the first page of the Google search results for your popular keywords and phrases is important given that they enjoy 95% of all search traffic. Similarly the very first organic result on the first search engine results page (SERP) sees about 33% of overall search traffic in terms of clicks, the second 17.6%, while the seventh only sees 3.5%. It is therefore important to be as close to the top as you can.

be found online

Waypoint has access to the very latest search engine optimisation (SEO) expertise to make sure your website appears on the first page of the search rankings. We will ensure that the meta-data that underpins your website accurately reflects the keywords and phrases that your prospects and customers are using to find you online. We will certify that your site is indexed with all the main search engines, directories and geographical locators and confirm that your core information is being correctly displayed.


case studies