A program of website optimisation that led to a four-fold increase in website enquiries

Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

We have worked with Waypoint since deciding to totally outsource all our group marketing to them. With excellent strategic focused input and impressive results we can only thank Adam and his team for their dedicated professionalism in helping us build our business!

Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.