marketing agency winchester
Case study

A program of website optimisation that led to a four-fold increase in website enquiries

marketing agency winchester
The requirement

Huq Industries is one of the world’s leading providers of mobility data, providing accurate real-time mobility data insights for its customers throughout Europe, Asia and the US.

In early 2020 the Huq marketing team asked Waypoint to carry out a full UX audit and analysis of their website, across desktop and mobile devices, to further optimise lead conversion.

marketing agency winchester
The solution

In order to conduct our analysis and provide specific recommendations to drive conversion, we broke the work into three distinct phases.

  1. Qualitative Analysis
  2. Quantitative Analysis
  3. Subjective Analysis
marketing agency winchester
The result

Following this 3-phase process we were to provide evidence and a detailed set of recommendations to improve conversion performance.

The impact was immediate and dramatic as shown in the graph below with inbound enquiries increasing four-fold by the end of October.

marketing agency winchester
marketing agency winchester
marketing agency winchester

Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.

marketing agency winchester

Alexander Fairfax

Chief Marketing Officer, Huq Industries

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