As you may have read, we recently created a new brand identity for Alaster Anderson. The new website had to reflect the new look and feel, revised positioning and messaging as well as perform well for search.
With the focus on Plant Expertise, the site shows how this expertise informs and adds value to everything they do.
The content is broadly structured around advising, planting and maintenance, covering everything from design and planning to soil and drainage.
The usual blog is replaced with “Planting Notes” with all articles demonstrating Alaster Anderson’s planting expertise be it around planting plan considerations or how to create a perfect show garden for developers.
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n “The team at Waypoint are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how we should position and market ourselves.”n
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The look and feel of the website, is clean and fresh with extensive use of white which creates the perfect backdrop for showcasing the images throughout the site and in the gallery. All items can be pinned to Pinterest making it the perfect go to place for inspiration be you a garden designer, landscaper or homeowner.
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n “We are very happy with our new branding and website and are starting to see some positive outcomes which is very encouraging, especially during such extraordinary times!”n
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Behind the scenes, we have done all we can to optimise the site for search, with the site already performing strongly for key terms such as Planting Experts.
Please get in touch to discuss your marketing requirements by calling 01962 862760 or emailing info@waypointdigitalmarketing.com. We would love to help.
