marketing agency winchester

Animation launched for Haworth Castings

28 January 2015

Adam Richards

Managing Director
65 image asset

Animation is an excellent medium for explaining complex processes in an informative and interesting way. It is certainly more engaging for the viewer than reading flat copy on a page.

Haworth Castings has commissioned Waypoint to produce a series of short animations which describe the various stages of the casting process.

The marketing idea behind this campaign is to demonstrate visually Haworth’s technical expertise and skill in the manufacture of aluminium sand castings and to provide visitors with further impetus to get in touch. It also engages the visitor on entering the site, encouraging them to look around and view more pages – again with the objective of driving more enquiries.

To date the animation is averaging 5 viewings a day with an average watch time of 1 minute or 71% of the length of the animation which is well above average. The animation is hosted on the Haworth Castings YouTube site and embedded on the home page of their website

For the right target audience, short imaginative video animation clips are a really impactful and cost-effective way of getting your message across.

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at or call 01962 862760.


Adam Richards on Google+!

GDPR Notice

The standard Lorem Ipsum passage, used since the 1500s
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”