How Waypoint helped Huq Industries improve website performance and optimise lead generation.
Huq Industries is one of the world’s leading providers of mobility data, providing accurate real-time mobility data insights for its customers throughout Europe, Asia and the US.
Since its inception in 2014 Huq has enjoyed strong growth through a mixture of outbound and inbound marketing activities, with its website acting as a central hub for information and lead generation.
In early 2022 the Huq marketing team asked Waypoint Digital Marketing to carry out a full UX audit and analysis of their website across desktop and mobile devices, to further optimise lead conversion.
Following our presentation to Huq in June 2021, the Huq marketing team implemented our recommendations and pushed the new content and layout live in September.
The impact was immediate and dramatic with inbound enquiries increasing four-fold by the end of October.
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HUQ CASE STUDY
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