marketing agency winchester

Definitive proof that blogging works!

30 March 2017

Adam Richards

Managing Director

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If you are looking to drive more visitors to your website, you probably have heard that you need to be blogging.

However, many people are cynical and believe it is a time consuming marketing gimmick.

We beg to differ!

In simple terms blogging helps you move to the top of the Google search rankings, meaning more people will find your website.

By regulary uploading blogs to your website you are providing more content and keywords for search engines to index, which in turn will give your site more visibility to people who are looking for your products or services.

Also you are keeping your website current by regularly publishing new content. Search engines look for this and list active websites higher than passive ones.

But don’t just take our word for it. We have definitive proof from three of our clients, where you can see the increase in their web visitors since Waypoint started writing their blog posts.

Haworth Castings



In the summer of 2013 we began writing 2 blog posts a month for Haworth Castings. The graph demonstrates the rise in visitors to the website, growing from 198 in April 2013 to over 600 in November 2016.

In February 2017, the news pages had 25% of all page views, second only to the home page, demonstrating that visitors were entering the site after finding the news pages in their search results.

Premier Corporate Relocation Services



In January 2016 Waypoint were instructed to start blogging for Premier Corporate Relocation Services.

As you can see, the number of visitors to the website has trippled since then, highlighting how blogging has directly led to an increase in the number of visitors to their website.

Strictly Education



Again this graph clearly shows the positive impact that blog posting has had on the website statistics of our client, Strictly Education.

Since we started writing their blog posts, the number of visitors has gone from a average of 2,100 in April 2014, up to approximately 7,200 in January 2017.

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Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation.

For more information please get in touch at or call 01962 862760.

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