With 2.74 billion monthly Facebook users and reaching 59% of the world’s social networking population, Facebook still remains an incredibly important marketing channel in 2021. Like any other social platform, Facebook is constantly updating existing functionalities and adding new features to help your business engage with your audience and run successful marketing campaigns, which is why it’s so important to stay on top of the latest marketing updates.
So let’s get down to business and explore these trending features as well as how your business can leverage them to craft your social marketing and advertising strategy.
Top 3 Facebook Trends
In 2021 video content is more relevant than ever. In fact, social video content generates three times more engagement than traditional videos or any other images and texts. It’s all about being in the moment and truly connecting with your target audience by providing a personal and more engaging insight into your brand. Use Facebook Live to boost sales and further build your brand by:
streaming at a live event
hosting a weekly chat with a special guest
announcing a giveaway or new products
Facebook News Feed Ads
Facebook continues to make it easier for your business to advertise on its platform. The latest News Feed Ads functionality allows your target audience to find your business by scrolling through their news feed on desktops, tablets and mobiles.
News Feed Ads have a higher click-through rate and lower cost-per-conversion than right column ads, and they’re better for attracting an audience who are not yet familiar with your brand or company.
Did you know, Facebook Messenger is one of the most popular business communications channels? A staggering 20 billion messages are sent between consumers and businesses every single month. Facebook is constantly working on improving the messaging experience, with the latest features include allowing consumers to make appointments via Messenger and businesses to set up lead generation campaigns in Messenger itself.
Facebook Messenger tool allows you to generate high-quality leads, provide exceptional customer service, nurture leads and build confidence in your brand, and can therefore play a critical role in your social media marketing strategy.