Generating leads for S2e at the 2019 Schools and Academies Show

10 April 2019

Adam Richards

Managing Director
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Last week London Excel hosted the annual Schools and Academies Show over 2 days and we had the pleasure of supporting our client, Surveyors to Education (S2e) at this event.

At Waypoint a key part of our strategy is to focus on lead generation for our clients and we were able to achieve this for S2e by working on every touchpoint, pre and post show, including:

  • Organising and delivering 9 case study pamphlets (including testimonials and photography)

  • Pre-show communications including blogs, e-blast campaigns and social media exposure

  • Show graphics and stand requirements (including a new look and feel design for 2019)

  • Producing a video to be used for the show and beyond

  • Collateral

  • Post-show communications

The new look and feel stand brought to life S2eā€™s capabilities and acted as a great conversation starter with many delegates. It was great to see the hard work and preparation pay off at the show as S2e were able to engage with many new and old customers and have some exciting and interesting leads.

We look forward to continuing to work with S2e over the coming months to achieve maximum value from the show.

Acting as our clients outsourced marketing team, our mission is to be faster, nimbler and more cost-effective than the traditional headcount heavy marketing agency. If you would like to Waypoint to help you with an aspect of your marketing strategy then please get in touch at or call 01962 862760.

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