News and insights

How do you create an inspirational website?

27 March 2020

Adam Richards

Managing Director

Clever photography can work miracles for kitchens, so how do you present designers and kitchens that truly are the best on the market?

It can be hard to communicate craftsmanship and quality through digital platforms.

We were challenged with developing a website that would do just that. Our client, Hobson’s Choice, design and sell kitchens at the top end of the market.

Hobson27sChoice

Their design credentials and craftsmanship are second to none and so we had to communicate this by creating a new website that would arguably be the most important showroom they have.

Before stepping into a showroom, customers will research online and pull a short-list together. The Hobson’s Choice website had to offer inspiration and make customers realise that the Hobson’s Choice showrooms in Bath, Swindon and Winchester are definitely worth a visit in person.

The website had to be image rich, provide lots of inspiration and show why Hobson’s Choice is different and better than other kitchen companies on the market. As a result, the site has a section dedicated to inspiration, showing homes that have been transformed with their new kitchens

Hobson27sChoiceDesignformat1000w

The expertise of the designers is highlighted with individual profiles, and The Edit which shows their favourite picks. Hobson’s Choice offer kitchens, interiors and bathrooms from the best designers in the world, the Selection section shows the breadth of the offering and why brands have been chosen.

The site also enables every image to be pinned to a Pinterest board, brochure downloads, registering for upcoming events as well as reading up on the latest news and recipes.

The result is a website that is beautiful and functional. For more information on how we can help you with your website, get in touch by calling 01962 862760 or emailing info@waypointdigitalmarketing.com.

Some of the clients
we work with:

Expromet

S-Key

Huq

Grab-o-matic

Strictly Education

Investacast

OEO

Marstons

Express Data

Humphrey Feeds

A Anderson

DiPocket

S2E

Shorewood Homes

Drain And Sewer

Williams Shipping

Premier

HiLevel

Haworth Castings

BM Steel

And some of the nice
things they have said:

Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

Barbara Sellers

Managing Director

Premier Property Search

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

Fiona Simpson

Head of Marketing

Strictly Education

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Luke Moran

Sales & Marketing Director

Expromet Technologies Group

Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

Alexander Fairfax

Chief Marketing Officer

Huq Industries

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

Andrew Haworth

Managing Director

Haworth Castings

An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

Sue Bonell

Business Manager

OEO School

We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

Shelley Welsh

Business Manager

Express Data

We have worked with Waypoint since deciding to totally outsource all our group marketing to them. With excellent strategic focused input and impressive results we can only thank Adam and his team for their dedicated professionalism in helping us build our business!

Richard Ackroyd

Financial Controller

Deson

Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

Andy Bow

Managing Director

St Clare Engineering

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Roy Pett

Director

Surveyors to Education (S2e)

Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

Nick Clitheroe

Managing Director

Genesis Group UK

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.

Imogen Anderson

Marketing Director

Alaster Anderson

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Find out more:

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