How entering industry awards can benefit your marketing strategy

14 August 2019

Adam Richards

Managing Director
PulletReareroftheYear

Last month we were delighted when our client Humphrey Feeds & Pullets was named as Pullet Rearer of the Year at the 2019 National Egg & Poultry Awards.

On behalf of Humphrey Feeds & Pullets, the Waypoint-Summit team wrote and entered the award winning submission, which saw Humphrey Feeds & Pullets crowned the winners.

Entering industry awards has many benefits for a company and can play a vital role in your marketing strategy, as outlined below:

Free marketing

Just being shortlisted can improve brand awareness and promote your business to new customers in your industry. As an entrant, you will often be featured in articles about the awards and if you win, there is even greater exposure with the opportunity for local media to pick up on your story and you can promote your success on social media.

Increased credibility

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. You can highlight awards on your website and other marketing and sales material so prospective customers can see your achievements and view your company in a positive light.

Employee motivation

Awards are a fantastic way to recognise the hard work of your employees. Even if you don’t win on the night, the mere act of entering will go some way to boosting employee morale. An award win will also attract future talent to your company as you will be seen as a great place to work.

Benchmark your performance

Going through an award application doubles up as a useful business management exercise. The process enables you to look at your company from a different perspective and compare yourself to your competitors.

If you are looking for a Hampshire based outsourced marketing agency to represent your company or need help in developing and delivering your marketing strategy, please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.

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