How to boost engagement with Instagram stories

14 June 2021

Adam Richards

Managing Director

With more than 1 billion active monthly users and 62% of people saying they become more interested in a brand after seeing it pop up in their stories, Instagram Stories provides you with 15 second videos to level-up your Instagram strategy and increase your reach and engagement with your followers.

Instagram Stories are a huge opportunity to create fun, engaging and real-time content that you can post on-the-go.

Let’s look at some of the reasons why your business should use Instagram Stories as part of your social media strategy.

4 Reasons your business should use Instagram Stories

Instagram stories allows you to post a variety of content that will keep your brand fresh, relevant and keep your customers coming back for more. Examples of content: Launching a new product, new blog updates, advertising a new service, promotional videos or announcing a competition.
The whole purpose of Instagram Stories is to help your business increase brand awareness, using a number of features to help you reach a wider audience.
- Location tags – Geographic location tags makes your brand more discoverable by tagging a city/country or specific location
- Hashtags – To increase searchability, include popular and relevant hashtag in your captions, comments or posts.
With Instagram Stories there are so many ways to increase engagement and expand your reach. Providing your audience with a 15 second snapshot of your brand can speed up the rate at which your engagement and overall growth occurs. Examples of story tactics to explore:
With every post or story, you create the opportunity to drive traffic to your feed and website. By using relevant stickers (shopping bag), hashtags, swipe up or prompts (Tap for more) you can create interaction with your customers and drive them to your products, services and blog content.

Waypoint Digital Marketing

Waypoint is a Winchester marketing company specialising in delivering marketing and social media strategies. For more information please contact us at 01962 862760 or emailing info@waypointdigitalmarketing.com.

Some of the clients
we work with:

And some of the nice
things they have said:

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

Fiona Simpson

Head of Marketing

Strictly Education

Hi-Level have been working with Waypoint for over a year and we could not recommend them highly enough.They have delivered a top quality service for us on everything from website re-design, social media posting, blog writing, newsletters, PPC campaigns and more.Each member of the team is an expert in their field which provides us as the client with very well rounded knowledge to draw on no matter the task.On top of that they are a very friendly bunch! They are extremely approachable and nothing is ever too much trouble meaning our relationship with them is less client/supplier and more like they are an extension of our team.Thank you Waypoint – we look forward to continuing to work with you!

Sarah Richardson

Sales & Marketing Manager

Hi Level Mezzanines

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Luke Moran

Sales & Marketing Director

Expromet Technologies Group

Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

Alexander Fairfax

Chief Marketing Officer

Huq Industries

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

Andrew Haworth

Managing Director

Haworth Castings

An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

Sue Bonell

Business Manager

OEO School

We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

Shelley Welsh

Business Manager

Express Data

Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

Barbara Sellers

Managing Director

Premier Property Search

We have worked with Waypoint since deciding to totally outsource all our group marketing to them. With excellent strategic focused input and impressive results we can only thank Adam and his team for their dedicated professionalism in helping us build our business!

Richard Ackroyd

Financial Controller

Deson

Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

Andy Bow

Managing Director

St Clare Engineering

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Roy Pett

Director

Surveyors to Education (S2e)

Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

Nick Clitheroe

Managing Director

Genesis Group UK

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.

Imogen Anderson

Marketing Director

Alaster Anderson

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If you would like to find out more about how we can help you in your marketing endeavours please give us a call, send us an email or submit a contact form.

01962 862760

info@waypointdigitalmarketing.com

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Winchester
Hampshire
SO23 9EB

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