As part of our multimedia digital strategy for Haworth Castings, we have recently produced a new animation illustrating the finishing part of the sand casting process.
A digital strategy can help generate leads for your business by pulling visitors into your brand / onto your website through many different avenues. Many are content driven; to attract customers you need to be expertly discussing topics that are relevant to your subject area to raise your profile above that of your competitors as well as improve your search ranking.
Content is produced in many forms and a multimedia strategy involving the written word – blogging, video – vlogging as well as animation all help to drive enquiries and bring more customers to your site.
We have been working with Haworth Castings over the last couple of years and as a result of the work we have done with them their site visits are up 48% (Sept 2015 to Sept 2016) which is having a positive impact on new business enquiries.
Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.
