marketing agency winchester

Lusha vs Cognism – where to source your prospect data

27 July 2021

Adam Richards

Managing Director
marketing agency winchester

One of the eternal challenges for sales and marketing teams is getting contact data for potential customers or prospects. Crawling through LinkedIn and web pages to find emails and phone numbers is time-consuming and inefficient. You want a better solution, right? Luckily, there are some fantastic data sourcing tools to do the leg work.

Most marketing and sales teams will have a data provider that they are familiar with. Experian is one of the better-known sources for B2B prospect data that can be purchased ‘off the shelf’ in spreadsheet format.

However, there are alternatives to data providers such as Experian worth considering. In this blog, we look at Lusha vs Cognism.

Lusha and Cognism both offer enormous potential to growing businesses that need leads and campaign contacts. The question is, which data tool is right for your business?

The size of your operation should influence which tool you invest in.


Lusha – the perfect tool for your growing sales team

Lusha is primarily a web extension that sources contact information when you visit a business website or LinkedIn profile. It is used as a tool by sales, marketing, and recruitment teams alike.

The software is easy to use, meaning sales agents can source prospect information within moments of visiting a site, which is incredibly powerful for agile teams looking for fast turnarounds.

While Lusha is fantastic for quickly generating contacts on many business sites, its data sources are limited, meaning not every website or LinkedIn profile will give you leads. This is not the tool to use when you need hundreds of contacts uploaded to your CRM instantly.

In summary, Lusha is ideal for a small business looking to get leads quickly, it’s easy to use, with fantastic branding and UX.

Pricing: £70 – £100 per month (depending on how many users)


Cognism – when your growing sales team needs to go to the next level

Cognism is the tool to use when you need to access large volumes of relevant contact data. Its list of features is extensive, giving you dozens of options for how to use data.

It offers the same style of web extension as Lusha while providing other features such as its own CRM portal and integration with other CRM platforms such as Hubspot and Salesforce.

A benefit of using Cognism, other than its ability to source large data sets, is that all contact information is constantly updating. Meaning when you integrate Cognism with your CRM, the sales and marketing lists are as up-to-date as possible.

The Cognism web portal can keep sales teams busy with its enormous list of features. However, with the price tag and size, this tool is only necessary for larger teams.

Pricing: £1,000 – £2,000 per month


As alternatives to the giant that is Experian, Lusha and Cognism offer very different capabilities. Lusha is the cost effective tool for a small growing team to get moving and reach out to potential leads without being held back by complex integrations. Cognism is incredibly powerful but will take resources to operate and get real value.

Lusha – the cost effective tool for getting contacts quickly in an agile team.

Cognism – the tool to source a large pool of data and take your sales to the next level.

Are you looking to increase your leads? Arrange a call with Waypoint Digital Marketing today.

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