marketing agency winchester

New animation boosts traffic to Haworth Castings website

20 February 2018

Adam Richards

Managing Director

If you want to drive traffic to your website, you need people to emotionally connect with it by providing relevant, interesting and valuable content.


Video animation is one of the best ways to providing this content. It grabs the attention of your audience and easily engages with them. It also ranks highly on Google search with YouTube hosting, and research has shown that people are much more likely to click on videos when compared to their text-based counterparts.

We recently provided an animation video for our client Haworth Castings on the use of multi-axis CNC machining centres. Such a complex subject, can be difficult to quickly explain in prose and is in danger of losing visitors to the website, who only have a short attention span. Therefore, animation is the perfect way to communicate this in a easy to digest, visual and engaging manner.

The animation is the latest in their animation series, which compliments a rich library of articles on their website, all demonstrating their wealth of knowledge and skills in aluminium sand castings and gravity-die castings. To maximise exposure of the animation, we posted the animation to the Haworth Castings YouTube channel, which was then shared on their blog, social media and mail newsletters, driving more traffic to their website.

Waypoint have worked with Haworth Castings for several years now and as a result of the work we have done with them their organic search results are up 400% (January 2016 – January 2018) which is having a positive impact on new business enquiries.

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at or call 01962 862760.

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