marketing agency winchester

Nothing says Christmas like a beer called Itchen M’ Baubles!

9 December 2020

Adam Richards

Managing Director

Our personal telemarketing approach to getting a foot in the door


2020 has been a tough year for brewers, with the hospitality sector bearing the brunt of many of the COVID measures.

With many traditional sales channels closed or limited, our newest client wanted to sell their seasonal product through garden centres and farm shops.

The important thing for our client, Itchen Valley Brewery, was for us to be able to respond and gain traction quickly. Approaching it relatively late in the day meant that the Christmas shopping window was shorter than normal.

Our brief was to call prospects, provide background on the product and secure an appointment for the brewery to follow-up. We started the campaign with a provisional target list of 50 prospects leading the call on the seasonal beer Itchen M’Baubles!

We believe in a highly targeted and personal approach. We have a small telemarketing team headed up by Tina, an experienced telemarketeer comfortable speaking to key decision makers and with a track record of delivering results. The results speak for themselves, after 50 calls, we had secured 7 appointments for Itchen Valley Brewery.

Getting your foot in the door is often the hardest part of marketing. With a great product and offer the team will be following-up to secure retail opportunities that will make a difference to this year’s bottom line.

IVB are a multi award winning national brewer staying true to its roots with using the finest of locally sourced ingredients. With a passion for seasonally inspired beers there is an affinity to garden centers and farm shops who also follow the seasons. The sales could therefore move beyond just the Christmas period with the brewery being able to offer product lines that work beyond December.

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If we can help you generate leads and opportunities that will have a direct impact on your bottom line, give us a call. We can set up campaigns quickly and gain traction with the key decision makers you want to target. Nothing is as rewarding for us as making a quick impact and delivering results for a fellow local business.

Just give us a call on 01962 862760 or contact us today.

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