Since the start of lockdown in March 2020, statistics show that we’ve been spending a lot more time at home on social media – bridging the gap between family and friends, and connecting with the brands we love. In fact, we have been spending an average of 144 minutes on social media per day.
In 2021, social media marketing continues to grow. With digital communication in the driving seat, social media communication needs to play a central role in any marketing strategy.
However, channels like LinkedIn, Facebook, YouTube, Instagram and Twitter are all constantly changing their rules and providing us with multiple ways to engage with each other and your brands. To help you navigate this rapidly evolving social environment and understand emerging social media trends, we’ve put together a list of 6 value-added strategies to take advantage of in 2021.
Value-added social media strategies
Place more value on content over engagement. Posting more than 3 times a week is unnecessary. This year, a “less is more” approach is needed to deliver thoughtful, valuable and in-touch content to your customers.
Content production from home offices can still be engaging. With working from home being the new “normal”, brands have realised that when it comes to producing engaging videos, live streams or social media content, lower production quality is totally acceptable and engaging. In fact, audiences like content that shows a bit more humility.
Be more human. You can now show your customers that your brand is human. For example, a bot can be used to handle product queries, but your customer service agents can handle hands-on complex questions with a little help from artificial intelligence tools. This way you are giving your customers an authentic experience that will boost your sales and the trust in your brand.
Create more snackable content. Think about the success of TikTok or Instagram Stories – a quick and cost-effective way to create short-form content to educate your customers about your brand.
Video content is still King. Video is still the most used and engaging marketing content type that is simply here to stay. Using video can help increase your customers understanding of a product or service.
Amplify your customers shopping experience. Online platforms like Instagram and Facebook allow customers to buy products seen in a post without having to leave the app. A sure-fire way to attract new customers and boost your sales.
Choosing the right social strategy and keeping up-to-date on current social media trends can have a major impact on your business in terms of customer engagement and new business acquisition.
If you are looking for a Winchester, Hampshire based marketing agency to help you develop and deliver your marketing strategy please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.
