marketing agency winchester

Southern Manufacturing Show for Expromet, Haworth and Investacast

18 February 2019

Adam Richards

Managing Director

A strong presence at the largest engineering show in the UK

It was great to see the hard work and preparation pay off at the Southern Manufacturing and Electronics show earlier this month. For three days, the engineering world descended on Farnborough, and it was at this event that our client, Expromet Technologies Group were showcasing their capabilities for the first time.

At Waypoint, we focus on lead generation for clients, so with the show being the largest annual engineering event attracting buyers from around the world, it was key for us to make sure that the client achieved maximum value from the show.

We worked on every touch point, including:

  • Pre-show communications
  • Developing a new brand for Expromet Technologies Group
  • Creating a new website for Investacast
  • Show graphics and stand requirements
  • Collateral
  • Post-show communications

The stand demonstrated the combined capabilities of Investacast and Haworth presenting the true breadth and depth of the group’s offering.

As casting specialists within one group, they can now meet casting requirements of all types either manufacturing in one of their UK factories or through their global sourcing partners.

This was a wonderful proposition for Waypoint to bring to life.

If you are looking for a Hampshire based digital outsourced marketing agency to help you in delivering marketing strategy, content development and lead generation, please get in touch at or call 01962 862760.

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