Video Animation – Southampton University Brief

28 August 2013

Adam Richards

Managing Director

For the right target audience, short imaginative video animation clips are a really impactful and cost-effective way of getting your message across.

They are definitely more engaging than a web page, no matter how dynamic you make it, because they have moving parts, music and energy.

To that end I have just briefed 5 third year students at the University of Southampton’s School of Art, to make Waypoint’s video animation.

I was asked to form part of their final year assessment program and they will be building 5 different animations over the next 6 weeks – I get to pick the best one and am looking forward to seeing their different illustrations of the Waypoint proposition!

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.

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Some of the clients
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And some of the nice
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Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

Barbara Sellers

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Premier Property Search

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

Fiona Simpson

Head of Marketing

Strictly Education

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Luke Moran

Sales & Marketing Director

Expromet Technologies Group

Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

Alexander Fairfax

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Huq Industries

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

Andrew Haworth

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Haworth Castings

An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

Sue Bonell

Business Manager

OEO School

We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

Shelley Welsh

Business Manager

Express Data

We have worked with Waypoint since deciding to totally outsource all our group marketing to them. With excellent strategic focused input and impressive results we can only thank Adam and his team for their dedicated professionalism in helping us build our business!

Richard Ackroyd

Financial Controller

Deson

Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

Andy Bow

Managing Director

St Clare Engineering

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Roy Pett

Director

Surveyors to Education (S2e)

Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

Nick Clitheroe

Managing Director

Genesis Group UK

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.

Imogen Anderson

Marketing Director

Alaster Anderson

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