LinkedIn Company Newsletters are a new feature on company LinkedIn pages that can help businesses boost their social media engagement and reach their target audience more effectively.
Through LinkedIn Company Newsletters, businesses can create and publish professional email newsletters, providing an additional forum to communicate news, views and insights and maximise and grow their relationships already developed on LinkedIn.
How to set up a LinkedIn Company Newsletter
The actual set up and creation of a LinkedIn Company Newsletter is straightforward. When you are in the admin area of your company LinkedIn page, on the left hand side of the Home page within the ‘Manage’ column you will see the Newsletter icon with a + sign to its right. Just click on the plus sign and you will be taken to a field where you can give the Newsletter a title, decide how often you want to publish it, give it its own image identifier and description. Then after hitting ‘Done’ you are taken to the content panel where you can add your content and supporting images.
It really is that simple!
When creating a LinkedIn Company Page Newsletter, it’s important to keep in mind your target audience and what they are interested in. Tailor your content to meet their needs and interests, and include relevant industry updates and news. Use images, videos, and infographics to make your newsletter more visually appealing, and don’t forget to include calls-to-action to encourage engagement.
Growing your LinkedIn Company Page followers
When you publish the first edition of your newsletter, your existing LinkedIn company page followers will be automatically sent a notification and invited to subscribe. Likewise all new followers of your company page will also be invited to subscribe to the newsletter.
From then on every time a newsletter is published, subscribers are informed through an in-app LinkedIn notification and also via an email which is an interesting new feature as you are not just relying on a LinkedIn notification to alert people to your LinkedIn company newsletter, but delivering a notification directly to your subscribers inbox, in effect extending the reach of your email marketing.
This means businesses can hugely increase the opportunity of people seeing and consuming their company LinkedIn newsletter content.
Like most social media algorithms, the more people who engage with the newsletter, the more people it will reach increasing the potential for the newsletter to get shown to a wider audience. So not only are you increasing the reach of your newsletter, but there is also the potential to build meaningful connections and increase your company page following.
LinkedIn Newsletters provide businesses with a new forum to share their marketing content with a targeted audience of professionals. With its ability to reach a large, highly targeted audience LinkedIn Company Newsletters provide a robust opportunity to generate leads for your business by showcasing your expertise.