Google My Business should be an essential part of any digital marketing strategy. A Google My Business listing (sometimes referred to as Google Places or Google Maps) allows businesses to create a free account with Google and actively manage how their business appears in Google searches. Users can upload photos of products, add opening hours, and even engage with customers who leave reviews.
Now, Google My Business has rolled out a new post feature that can help businesses attract even more attention to their brands by offering another place to share content (and earn more search visibility at the same time). The post feature, enables you to create a quick, micro-post, almost like a Facebook status update, that will show up on Google Search results for your company's name to help your business stand out to potential customers.
Each post can be up to 300 words and you can add a link and a photo. To ensure that posts are timely, they are removed from the default view after 7 days. You can even include custom calls-to-action directly on your business listing, such as ‘sign up for a newsletter’, ‘learn more about latest offers’, or even buy a specific product from your website, so you can choose how to connect with your customers.
Google says the new post function give businesses the ability to:
- share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- promote events and tell customers about upcoming happenings at your location.
- showcase your top products and highlight new arrivals.
- choose one of the call-to-action available options to connect with your customers directly from your Google listing.
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