Waypoint act as our outsourced marketing department driving marketing strategy and lead generation.
— John O'Neill, Managing Director, Strictly Education


Adam Richards

Brand strategy, messaging and content delivery

Adam is an experienced marketing professional with a passion for developing integrated brand strategies that can be clearly and coherently communicated through digital and traditional channels.

His 19-year marketing career began at ICI Pharmaceuticals on its International Sales and Marketing program. In 2003 he was appointed marketing director of Whitegrove Office Supplies, becoming managing director in 2008. The business was successfully sold with Adam becoming group marketing director, re-branding seven companies to OfficeTeam. In 2009 he moved to the British Virgin Islands where he developed and executed digital marketing strategies for businesses whilst also gaining accreditation through the London School of Marketing. 

Adam is married to Tina, has two children and lives near Stockbridge in Hampshire.

Mike Crompton

Michael Crompton

Technical strategy and delivery

Mike heads up the delivery arm of Waypoint, directing and overseeing the implementation of all design and technical projects.

With over 17 years’ experience in delivering technical systems for CRM, website CMS and direct marketing, Mike is an expert at taking strategic goals and delivering them through the relevant digital channels. Mike started his career in the City of London before getting involved in a venture start up company working with technology, mobile telephony and geo-location services.  Marketing and technology have been at the heart of his work ever since.

Mike is married to Catherine and lives in Kings Somborne, Hampshire, with his three children.

Laura Hill

Laura Hill

Account management

Having worked in various roles within marketing strategy over the course of 14 years, Laura brings a new and unique perspective to Waypoint, coming on board in February 2015.

Her career began at a leading market research agency GfK NOP where she worked for clients such as; BT, HP and Cisco Systems. She subsequently worked at Lloyds TSB in Group Marketing running the Brand and Advertising tracking programme as well as optimising the ‘For the Journey’ ad campaign.

After Lloyds, Laura was able to indulge her love of chocolate by working for Cadbury. She spent 4 years in the marketing team as Consumer Insight Manager developing, (amongst other things), on and off-line marketing strategies for key brands such as Cadbury Dairy Milk and Green & Black’s, as well as being a key member of the Cadbury’s Olympic sponsorship team.

Laura left Cadbury in 2013 to move to Winchester. She is married to Antony and has two young sons.

Carl Burden

Carl Burden

Design and web development

Carl’s career started out in Product Design, where he spent 5 years designing and developing products for the physical world. It was only when he was asked if he could update a few pages on his employer’s website that he got his first taste of web design. After that he was hooked and he switched to designing for the digital world, bringing with him a unique perspective of the design process and a vast array of skills outside of most digital designers’ remit.

Working closely with Mike, Carl leads the design and development process for all Waypoint’s clients, existing and new. Nothing is designed without technology, deliverability and performance being at the heart of the process. 

Carl is married to Jenna and lives near Romsey in Hampshire.

Hayley Coello

Hayley Coello

Social media and PR specialist

Hayley is an expert at helping businesses of all sizes reach new audiences through platforms such as Instagram, Facebook, Linkedin, Twitter and Google Plus.

In 2005 she was awarded a BA (Hons) degree in Public Relations from Bournemouth University.

After leaving University, Hayley worked in political and community consultation, firstly for Nex Communications alongside a number of high profile clients such as Waitrose, McCarthy and Stone and Barratt Homes.

In May 2015, she married her husband Jon and they now spend most their free time doing up their new home in Winchester.