For the right target audience, short imaginative video animation clips are a really impactful and cost-effective way of getting your message across. They are definitely more engaging than a web page because they have moving parts, music and energy and, most importantly, because you are fed information you don't have to think as hard!
We were invited by the University of Southampton's School of Art to ask 5 final year students to make a video animation describing the Waypoint proposition. The project formed part of their final year assessment program and over 6 weeks the students produced some very good illustrations of what we do. View the work here.