More leads, more calls, more business
It doesn’t matter whether you’re selling bespoke manufacturing, professional services, or private jet charter—every business owner wants the same thing: more leads. More opportunities. More growth.
At Waypoint Digital Marketing, we don’t just understand that drive—we’ve built our entire approach around it. Every campaign, every platform, and every strategy is focused on delivering one outcome: getting more leads into your pipeline so your business can thrive.
And because no two businesses are the same, we offer flexible, expert-led marketing that fits you—not the other way round.
Different clients, same goal: growth
We work with SMEs and owner-led businesses that are often too small for an in-house marketing team but too ambitious to stand still. Some want better visibility in search. Others want stronger social performance. A few want support at events, or help with a new campaign launch.
But the goal is always the same: more leads, more calls, more business.
Whether it’s through Pay-Per-Click, SEO, social media, or print campaigns, we align our efforts with your business goals. And we don’t waste time on services you don’t need. Just the right experts, at the right time, for the right result.
How we generate leads
1. PPC campaigns
Paid search is one of the fastest ways to generate qualified leads. Our campaigns are built around your buyer’s intent, with tailored ads that appear when your prospects are actively looking. And because we’re a small, agile team, we’re able to test, refine and optimise quickly to make sure your ad spend works harder.
Content creation starts with your brand assets, essential to make you recognisable and distinct from competitors. Brand assets such as the content of your website and tone of voice in messaging on social media should be consistent across all marketing channels.
By identifying your unique points of difference and ensuring that every message offers insights that help your customer, you build trust and authority. High-quality, insightful content can attract potential customers to your website and social media channels, guide them through your sales funnel and increase conversion rates.
2. Be found more easily
If you’re not being found online, you’re missing out on leads. We focus on being found, so our approach includes traditional SEO and LLMs. Prospects are increasingly researching through summaries on search engines such as Google or Bing, or going straight to LLMs for service or product recommendations.
The stats speak for themselves – Adobe Analytics reports that traffic to retailer websites from generative AI sources increased by 1,200% in February 2025 vs. July 2024. Furthermore, a survey by Bain & Co found that 80% of the 1,000 consumers asked rely on “zero-click” results for at least 40% of their searches.
Our SEO work makes sure you appear where it counts—on page one. That means keyword research, on-page optimisation, and technical improvements that drive sustained organic visibility.
We also deliver content to support being found through both search and AI summaries. With a keyword strategy at its heart, we create blogs, white papers, etc., all critical to making sure our clients are found by their target audience.
3. Website optimisation: from visits to leads
Driving traffic to your website is just the start. The real value comes from converting that interest into leads. We help optimise your site to do exactly that—with clear user journeys, strong calls to action, and gated content such as downloadable guides or resources that encourage visitors to share their contact details. It’s about turning browsers into buyers, and interest into opportunity.
4. Social media
Building a following is one thing—turning that into a lead-generating machine is another. We help you use the right social platforms for your audience strategically to attract, engage and convert. Whether you’re sharing success stories, industry insight or calls to action.
5. Campaigns: Email, print and advertising
From landing pages to full-scale email and print campaigns, we combine creativity with commercial focus. Our campaigns are designed to grab attention and generate response, always with ROI front of mind.
6. Event support
Taking a stand at a trade event or industry show? We’ll help you make the most of it. From pre-event buzz to on-the-day engagement and follow-up comms, we’ll support your efforts to turn conversations into leads.
“Waypoint helped us generate more inbound leads in three months than we’d had in the whole previous year.”
Why Waypoint?
We’re not a big agency—and that’s exactly why we’re right for you.
- Expert resource: Our team includes strategists, content creators, PPC specialists, developers, and designers— ready when you need them.
- SME-focused: We understand the challenges small businesses face, and we tailor everything to work with your goals, budget and size.
- B2B experience: Most of our clients are B2B, and we get the long sales cycles, niche markets and need for credibility.
- Flexible model: Need a strategist for one month and a designer the next? No problem. You get the support you need, when you need it.
Clients trust us not just because we get results, but because we’re easy to work with. We’re:
- Transparent – No jargon. No fluff. Just honest advice.
- Flexible – You only pay for what you need.
- Expert – Everyone on our team is an experienced specialist.
If you’re an SME business owner who wants more calls, more enquiries and more business—we should talk. At Waypoint, generating leads isn’t just part of what we do. It’s the whole point.
Talk to us about how we can generate leads for your business.
