Waypoint was recently invited to talk on the importance of content marketing at a regular networking event based in Hoxton, London. The Hoxton Business network is made up of entrepreneurs, business professionals and start-ups in the London Tech-City.Read More
Google has just simplified and introduced a new way for business owners to update their My Business listings that appear in search results.
It’s the latest in Google’s efforts to make their search results seemingly more social, which aligns with user search trends, as more and more people are now searching for business information on social platforms.Read More
Last month Facebook announced the launch of Groups for Pages, allowing businesses to link a group to their company page. You can both link an existing group to a business page, (making the company page an administrator) and create new groups without the need for your personal Facebook profile.
This new feature means that as a business, you are now able to publish and comment to a group as your company page, enabling branding opportunities.Read More
Your website is one of the first parts of your business that new clients view and so it is crucial that it looks professional, as first impressions really do count. If it isn’t branded in an attractive way or if its user experience is confusing, your users won’t take the time to learn about your product or service.Read More