Since it’s humble beginnings as a bulk email sending platform, MailChimp has long been popular with users for it’s easy to use, light-hearted interface. Now, for the first time the company is going beyond email marketing with the launch of integrated Facebook and Instagram advertising within it’s platform.Read More
The results of last week’s UK election were a surprise to many not least the Conservative party, whose decision to call the election to strengthen their position with an increased majority, seriously backfired. With a 20 point lead over Labour, increasing their majority looked highly likely. So what went wrong?
One factor that played a key part was the role of social media in engaging and motivating first time voters. Whilst both parties utilised social media in their campaigns, it was the Labour party whose campaign was a huge success.Read More
This week we attended the EdExec LIVE show in London on behalf of our client Strictly Education.
As their outsourced marketing team, it was our job to provide all the marketing material and activities to ensure they got the maximum exposure from the show.Read More
At Waypoint we believe that successfully generating leads is all about building strong relationships between our clients, their prospects and us.
That is why our approach is so much more than sitting in an office planning strategy, writing copy and designing marketing tools.Read More