Waypoint was recently invited to talk on the importance of content marketing at a regular networking event based in Hoxton, London. The Hoxton Business network is made up of entrepreneurs, business professionals and start-ups in the London Tech-City.Read More
In short, yes if part of an integrated marketing plan.
It will not work in isolation and has to be connected to everything you communicate as a business.
At the heart of effective social media marketing is interesting and engaging content.Read More
We are frequently asked this question and the short answer is NO!
If it were true, then the companies with the deepest pockets would win by simply hoovering up all the domain names containing their keywords. They don’t do this because it doesn’t work and the google and other search engine algorithms are far subtler and more sophisticated.Read More