Does social media marketing work?

Does social media marketing work?

In short, yes if part of an integrated marketing plan.

It will not work in isolation and has to be connected to everything you communicate as a business.

At the heart of effective social media marketing is interesting and engaging content. 

Read More

Will purchasing multiple domain names improve my SEO?

Will purchasing multiple domain names improve my SEO?

We are frequently asked this question and the short answer is NO!

If it were true, then the companies with the deepest pockets would win by simply hoovering up all the domain names containing their keywords. They don’t do this because it doesn’t work and the google and other search engine algorithms are far subtler and more sophisticated.

Read More

New website for Haworth Castings with video home page

New website for Haworth Castings with video home page

In this blog we are taking a look at the new and improved website for Haworth Castings. It features all the elements that Waypoint delivers and that we believe are essential to holding visitors attention and driving enquiries.

Read More