Video Animation - Southampton University Brief

Animation project launch visual

For the right target audience, short imaginative video animation clips are a really impactful and cost-effective way of getting your message across.

They are definitely more engaging than a web page, no matter how dynamic you make it, because they have moving parts, music and energy.

To that end I have just briefed 5 third year students at the University of Southampton's School of Art, to make Waypoint’s video animation.

I was asked to form part of their final year assessment program and they will be building 5 different animations over the next 6 weeks – I get to pick the best one and am looking forward to seeing their different illustrations of the Waypoint proposition!

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at or call 01962 862760.

Adam Richards on Google+!