Waypoint generates over 100 leads for S2e at The Academies Show

On Wednesday 26 April, we attended The Academies Show in London on behalf of our client, Surveyors to Education (S2e). The event was an enormous success for S2e with over 100 leads generated as a result of a campaign developed and implemented by Waypoint.

The Academies Show is the leading event in the UK for academies, bringing together education professionals and key decision makers. Our client S2e, had a stand at the show, to promote the academy funding and premises planning services they offer, and to gain prospective customers.


In the days leading up to the show we undertook a ‘Show me the money!’ publicity campaign with the focus on getting as many delegates to the stand as possible.

On the day, the Waypoint team proactively handed out leaflets to delegates whilst they were queuing for seminars and lectures and encouraged them to visit the stand. 

The campaign was a remarkable success, with the stand mobbed all day. Over 100 signed-up leads were generated for S2e.

But don’t just take our word for it, this is what the client had to say after the event:

“Just a note to thank you for all your hard work yesterday.  The day was really enjoyable and extremely successful for S2e. 

You showed so much enthusiasm, energy and were very approachable to our clients which was great to see.  I still chuckle seeing both of you handing out the flyers at the start of the day to delegates attending the main conference, it worked a treat, thank you.  We had people queuing to see us which was fantastic, we couldn’t catch our breath on so many occasions and this was down to a great team approach carefully planned and thought-out by you guys.”

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.