Why imagery is so important for digital marketing

Here we are on site taking photographs for our client Haworth Castings

Here we are on site taking photographs for our client Haworth Castings

They say a picture is worth a thousand words and this is no truer than when it comes to your digital marketing campaign. Images bring subject matters to life and studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually. When you see a visual image, you can’t help but engage with the subject matter.

Whether you want to increase your engagement on social media, bring in more traffic to your website or increase your conversions, visual marketing can help you to achieve those aims.

With social media, in addition to helping you communicate a memorable message, visuals are very effective when it comes to upping your engagement. Posts containing images get far more engagement than those without and have the chance to go viral as its easy for people to like, share and respond to visual content. You only have to look at the success of Instagram and Snapchat, which only use images on their platform to see the power of visual online marketing.

Although visuals are an effective way to gain fans and engagement, it is important to always stay on board with your company message and create and spread content that reflects your brand. An off beat video or inappropriate photo posted with a company status update can do more harm than no visual content at all. 

taking photo for social media

With blog posts, people rarely read a piece of content word for word. However, images stick with readers longer and break up writing, which ensures that your audience doesn’t get bored and navigate to another site.

Images also have great potential for improving your inbound traffic through SEO, but a lot of people overlook this, because text plays a more prominent role in optimisation. Making sure the image is named descriptively and using alt tags, ensures it will feature in relevant image results and image size is crucial to how your website will be ranked.

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at info@waypointdigitalmarketing.com or call 01962 862760.