Haworth Castings

Haworth Castings

Haworth Castings wanted to generate more new business leads and increase the return on its marketing investment. Our core objective was to increase the number of annual new business website enquiries from 10 to 100 in 12 months. Sub-objectives were to achieve number 1 ranking status for their top 3 keyword phrases in the major search engines and reduce the expenditure on Google Adwords.

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Strictly Education

Strictly Education

Strictly Education engaged Waypoint in 2013 to establish a clear marketing strategy and implementation plan to drive new enquiries from both existing customers and prospects and across both digital and non-digital channels. The core objective was to decrease the reliance on outbound tele-sales marketing and increase the number of enquiries coming from more cost-effective inbound digital technologies.

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Genesis Group UK

Genesis Group UK

Founded in 2010, Genesis supplies Canon imaging technology to over 250 clients throughout London and the South East of England. Their mission was to become the largest independent Canon re-seller by 2015 and to then successfully sell the business. Waypoint was engaged to build a marketing strategy to deliver this growth and to develop the presentation layer and materials to attract new customers and potential buyers alike.

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