marketing strategy and lead generation
where are you now?
For any business a marketing strategy should provide management focus, meaningful lead generation activities and measurable results. The first step in developing a marketing and lead generation strategy is to understand where the business is now. Through a series of senior management interviews we will get to know your business, the competitive landscape, your target audience, channels to market and the key issues that need to be addressed.
where do you want to be?
Agreed objectives give a purpose for all marketing and lead generation activity and ensure that scarce resources are spent intelligently. After completing a situation analysis we will develop a clear set of business objectives and identify the marketing activities required to achieve them. With a broad level of experience of both digital and non-digital channels we will deliver a marketing and lead generation strategy that is right for your business.